If you are going to tackle one social media project this year…Facebook is the one. Encroaching on one billion users, it’s a great way to keep in contact with existing clients and reach the broad community (prospects). Facebook is an essential place to build connections with people, connect with “fans,” announce new products or services, share news, and gather feedback—all essential for building client relationships.For businesses that currently have a presence on Facebook, spring is a great time to do some clean up. For those who have yet to venture into the world of social media…it may be time to give it a try.The good news is that Facebook is going to do a great deal of your clean up for you. Recently, the social media giant launched its updated page layout…geared to allow users to better express who they are, engage with their audience, and organize information. Consider some of the new features:

• Cover Photo—offers a large “banner” space to better express your identity.
• Pinned Post—allows you to anchor the most important story to the top of your Page for up to seven days.
• Timeline Layout—supports a linear representation of your activity so you can highlight key moments in time.
• And much more.

Check out Facebook’s new look…and be sure to update your presence sooner rather than later. Spring is here…let the clean up begin.