We’re at that time of the year when it feels like we’re racing against time. With the holidays quickly approaching and the desire to end the year on a high note, it’s important to stay proactive and look ahead. So, if you’re looking to tie up loose ends or set your business up for an even better next year, here’s a quick guide to help you finish this year strong.

Tip 1: Back up your technology

Don’t end up with data loss! Before the year ends, make sure everything is securely backed up—this means your computers, smartphones, tablets and business data. As a safety measure, ensure automatic backups are turned on so you don’t even have to think about running updates. If you haven’t already, invest in cloud storage with redundant backups so you can ensure your data is available at any time. 

Tip 2: Take inventory 

Assess your current inventory, whether that means physical products, supplies or office equipment. This will help you plan your purchases more effectively and avoid unnecessary costs heading into the new year. 

Tip 3: Review your financials 

Now’s the time to analyze your profit and loss statements, cash flow and balance sheet. Look for areas where you can boost revenue or cut costs. This will help you make smarter financial decisions as 2024 comes to a close—and help you avoid any surprises when tax season rolls around.

Tip 4: Give your website a makeover 

Your website is the digital front door of your business. Review it for outdated information, slow loading times or broken links. Make sure your content is fresh and updated and that you’re following SEO (search engine optimization) best practices. Does your brand need a refresh? Now’s the time to think it through. 

Tip 5: Evaluate your current technology 

Are your software and apps working well for you? If there’s a technology that you’re using—but that you don’t love using—consider finding a better fit. Look for cloud-based applications that can easily integrate with one another to help streamline your technology stack and improve your business workflows. 

Tip 6: Plan end-of-year promos 

The holiday season is upon us, and that means the shopping season (and prime time for business!) is ramping up. Now is a great time to run special promotions, offer discounts or maybe even roll out a new service. A well-timed promo can help boost your year-end revenue and attract new customers. 

Tip 7: Clean up your email lists 

Out with the old (and inactive) email subscribers. Take time to clean up your lists and remove contacts that haven’t engaged in a while, or, well...ever. This will help keep your marketing efforts focused on those who are interested in your products and services. 

Tip 8: Tighten up security 

Cyberthreats are constantly on the rise, and your business must always be cyberaware. Ensure that your antivirus software, firewalls and security protocols are up to date. And as an extra layer of protection, implement multifactor authentication (MFA) on your applications. 

Tip 9: Prepare for tax season 

It may seem like tax season is months away, but it’ll be here before you know it. Start gathering your financial documents now so that you’re not scrambling when your accountant starts asking for them. Better yet, check with your accountant to see if they have a checklist they can give you— and talk to them about year-end tax planning and deductions while you’re at it. 

Tip 10: Reflect on your goals 

Review the goals and objectives you set for the year and see how you measured up. What worked? What didn’t? Use this information to help refine your strategy and set new, achievable goals for 2025. 

Tip 11: Tidy up your workspace 

You’ve heard the saying: A cluttered space leads to a cluttered mind. A clean space is a great way to reset and start the new year with a clear head. Declutter both your physical office and your digital files, and give yourself that peace of mind. 

Tip 12: Conduct year-end reviews 

The end of the year is the time to think about year-end bonuses and performance reviews for your employees. Make sure to take time with each employee and give them constructive feedback and encouragement for a job well done. (And allow them to be candid with you, too.) Boost morale with a bonus and/or token of gratitude to acknowledge how much you appreciate your employees.